Parts
RARE SPARES
Holden & Ford Restoration Parts & Accessories
Holden & Ford Restoration Parts & Accessories
From Marketing strategy and brand development to event leveraging, management, and activation...
DBC2 have worked as Rare Spares external marketing team for 5 years helping them to become the
most recognised name in the automotive restoration market. We have helped Rare Spares to
strengthen their brand, and develop new strategies to drive sales through new markets.
Achievements
Achievements
- Our ‘New Market’ Marketing Strategy won Rare Spares the Australian Automotive Aftermarket Association Excellence in Marketing “Bronze Award”.
- Our digital media strategies have driven 20% growth in online sales (over 12 months).
- Our media and sponsorship campaigns (including TV and Print) have increased total sales of Rare Spares by more than 15% (over 12 months).
AUTO ONE - JIM READ RACING
Member Owned, Automotive Retail Group
Member Owned, Automotive Retail Group
Auto One’s sponsorship of three times Australian Top Fuel Champion Phil Read and the Jim Read
Racing Top Fuel Dragster has consistently delivered results for the auto parts retailers. With
the sponsorship growing into, now, a full naming rights investment, DBC2 works with Auto One to
develop leverage strategy and activation that return direct and tangible benefits. DBC2 has been
responsible for integrating the sponsorship right across Auto One’s marketing mix.
Achievements
Achievements
- Increases in customer database acquisitions.
- Increased sales via redemption offers.
- Increased brand loyalty.
DYNO DYNAMICS
World Renowned Dynamometers Manufacturer
World Renowned Dynamometers Manufacturer
Iconic dyno manufacturer, Dyno Dynamics needed to relaunch their brand after being acquired by a
new consortium. Previous US based owners had been caught up in the GFC and dragged the brand with
it. DBC2 was asked to produce a media and PR campaign that not only told the market of the
re-launch of Dyno Dynamics and its local owners but also infiltrated website forums and chat sites.
Communication to stakeholders like customers and the sales channels were also undertaken.
Achievements
Achievements
- Over $100,000 of media value attained.
- Almost instantaneously, the brand was lifted with positive feedback from key markets and stakeholders.
- Orders for products rolled in.
relationship
ANDRA PRO SERIES DRAG RACING
Australia's Fastest Growing Motorsport
Australia's Fastest Growing Motorsport
DBC2 is responsible for the entire management of the sponsorship port folio for ANDRA Pro Series Drag Racing. Working with
some of the biggest motorsport sponsors, DBC2 has developed sponsorship leverage and management tools that are industry leading and
delivered tangible results to these major players. DBC2 was also integral to ANDRA Pro Series’ relationship with host broadcaster,
ONE HD.
Achievements
Achievements
- Developed commercial and marketing strategy for the sport from the ground up.
- Successfully acquired a significant sponsorship base.
- Have delivered high returns for sponsors with industry leading retention
Street Campaign
NOLATHANE
Market leader in polyurethane suspension components.
Market leader in polyurethane suspension components.
“DBC2 recently supported Nolathane with a national promotion utilising both print, online and social media with the
campaign proving very succesful. DBC2’s support ranged from advert conception right through to event management with
all efforts proving extremely professional and efficient in maximising our marketing spend. Thanks to Dale and his
team.”
Andrew Nolan
Marketing Manager, Redranger P/L, Home of Nolathane & Whiteline
Andrew Nolan
Marketing Manager, Redranger P/L, Home of Nolathane & Whiteline
