CoolDrive Distribution
DBC2 are responsible for developing PR campaigns around the CoolDrive Distribution brand Jaylec; leading suppliers of automotive electrical products, and managing CoolDrive trade night events.
DBC2 were responsible for organising and developing a successful media launch announcing V8 Supercar Development Series driver Tim Blanchard as the brand ambassador for Jaylec. The launch involved some of Australia’s leading automotive trade writers, who were given a unique opportunity to experience the pressure of V8 Supercar racing first-hand, in a unique ‘media only’ pit-stop competition staged during the build-up to the Norton 360 Sandown Challenge at Sandown Park, Melbourne in mid-November 2011.
DBC2 have also helped to coordinate public relations surrounding Jaylec’s major 2012 V8 Supercar sponsorship deal, and a number of Jaylec product releases.
Achievements
- Developed and coordinated a successful media launch announcing V8 Supercar Development Series driver Tim Blanchard as the brand ambassador for Jaylec.
- Developed PR campaign announcing Jaylec’s major 2012 V8 Supercar sponsorship deal.
- Helped organise a successful ‘night of motorsport’ at the CoolDrive Adelaide branch in the lead up to the Clipsal 500 Adelaide.
