Dyno Dynamics
After the relaunch of the brand in its new ownership position back into the market, lifting the brand back to positive feedback from key stakeholders and generating sales again, DBC2 re-invigorated the Dyno Dynamics brand by creating a holistic marketing strategy aimed at refreshing and recreating the Dyno Dynamics collateral along with a new look and feel and new key messages.
Further to this, DBC2 was involved in the creation of a completely new sub-brand titled Dynotech as a more affordable alternative to Dyno Dynamics. This involved a complete creation of all-encompassing elements of the brand including look and feel, logo creation, collateral production, direct marketing and more.
Dyno Dynamics is now in the best position it has ever been since it new ownership and is generating strong customer loyalty through increased communication to its key customers and a driven need to dyno tune vehicles through a consumer market.
Achievements
- Complete refresh of all collateral in very short timeframes inclusive of immediate PR, ad creation and trade stand design
- Creation and launch of Dynotech sub-brand successfully into the market generating immediate customer response and a completely new outlook on the market
- Innovations in consumer marketing generating the need from vehicle owners to get their car tuned on a dyno dynamics dyno, allowing collateral to market the capabilities of individual mechanics and tuners
