Fuchs
DBC2 were engaged by Fuchs in mid-2012 to coordinate the public relations and media around the launch of their new world class Regional Lubricant Laboratory and Technical Centre in Victoria.
The opening attracted over 100 people, including V8 Supercar stars Jason Bright, Jason Bargwanna, Shane van Gisbergen, Alex Davison and Tim Slade, and former Australian Top Fuel Champion Phil Lamattina.
DBC2 were able to secure both national and local media exposure for the launch, with articles in a number of publication including the Australian Journal of Mining, the Brimbank Leader, the Star Sunshine, Australasian Transport News (ATN), Australian Longwall Magazine, the Australian Automotive Aftermarket Magazine, Manufacturer’s Monthly, Factory Maintenance, PACE - Process & Control Engineering, the Automotive Engineer, Forest & Timber News, Star News Business West and the APA Journal.
DBC2 are currently responsible for all public relations for Fuchs Lubricants (Australasia).
Achievements
Secured significant media coverage for the launch of the Fuchs Regional Lubricant Laboratory and Technical Centre in Victoria.
Developed PR campaign to celebrate the 100 year anniversary of Fuchs Lubricants (Australasia).
Developed PR campaign to launch Biteerex Grün, a specialist parting agent for hot and mastic asphalt, into the Australian marketplace.
