DBC2 is positioned as Rare Spares entire marketing department, strategically managing brand development, event leveraging and activation, social media and communication, above the line media placements in TV and print and distributor support Australia wide.
DBC2 has also created and implemented key business strategies to further inform and connect with consumers through the effective implementation of the Rare Spares loyalty program, Sponsorship of club level car shows / events and the creation of the Rare Spares Legends award, one of the most prestigious awards available for car restoration professional and industry leaders, presented at the Summernats car festival and promoted Australia wide.
Rare Spares are now the most recognisable name in the automotive restoration market, aligning product lines with industry leading brands such as Holden and constantly developing strategies to drive sales through new markets
- DBC2’s ‘New Market’ Marketing Strategy won Rare Spares the Australian Automotive Aftermarket Association Excellence in Marketing “Bronze Award”.
- DBC2’s digital media strategies have driven 20% growth in online sales (over 12 months).
- DBC2’s media and sponsorship campaigns (including TV and Print) have increased total sales of Rare Spares by more than 15% (over 12 months).