Media Planning & Buying
The media marketplace has changed significantly in recent years, and where buying electronic media like TV and radio was once out of reach, it’s now become very affordable. With the increase in TV and radio channels, there are better ways to target specific audiences – giving increased returns on advertising investments.
DBC2 research your market and select the best advertising medium to suit your individual strategies. Whether your needs are; electronic, print, television or radio, DBC2 can plan an effective media campaign, buy the advertising at the right price, and produce your commercial to the highest standards, with any budget.
DBC2 buys millions of dollars a year worth of advertising for our clients, which in turn provides excellent buying power. As strategic marketers, not an advertising agency, DBC2 ensure all the key messages within your commercial cut through the clutter.
Our services include:
- Development of media campaigns that are directly suited to target markets
- Analysis of the right mediums for each campaign
- Buying media/advertising space at the most cost effective price
- Post advertising reporting and measurement
- Print design
- Audio/video production – TV commercials, radio ads, corporate DVD’s, etc
- Scripting, storyboarding and concept development
- Graphic design & print
Snap-on Tools Australia has been a long term client of Dale Brittain and his team at DBC2. In our quest to increase the number of franchisees, DBC2 recommended a television campaign. With their aid and guidance the commercial was scripted and shot within a limited budget and short time frame. Proposals were very promptly obtained for screening in selected areas and the commercial put to air. This has been an extremely successful campaign for Snap-on. Our unreserved thanks to all the team at DBC2.
Nicholas J Hudson, National Franchise Manager - Snap-on Tools
